no5. LESSON3

"Form follows function."

All videos have a purpose 

>> to reach/prompt Target Audience to respond

YOU MUST PLAN & PREPARE FOR YOUR VIDEO PROJECT:

Understand Brief / Scope
>> Brainstorm
>> Story Angle
>> 1-Sentence Summary

Creative Concept & Treatment 
>> BUDGET

Scene Breakdown & Script
>> SCHEDULES 

>> CAST & CREW CALLING SHEET

Often, we simplify planning into 3 stages:  
PRE, PROD & POST