no7. EX2 - TRAINING VIDEO (FOOD)

TRAINING VIDEO = any video which aims to train the viewer (a how-to video)

Topic: FOOD

Think about:

- Story Angle 
what do you want to show & tell in your video & why?
what is the focus of the info that i will present in the video?
what is my story about >> what is my 1-sentence-summary?

- Ask questions
what about food?  what kinds of food do people love?
why food? why do we all enjoy food?
where does food come from?
when is food most enjoyed?
how is food such a huge part of our lives?
who are the experts on food?
what will my target audience want to see and learn from my video?

- Do your research
what info will you need to present in your video?
how best to show/tell?
what info is important for the viewer to know?
how can i make the info more interesting and exciting?


below - Notes from class 26 aug 2011 friday:
(click on image to see larger image)

some food shows on the web: (see the how to videos by jamie oliver)

notice the art direction 

>> the lively colours, background setting, ingredients...

try to capture the "smells", "tastes" and the "touch" 

even tho you're limited to just Audio & Video

food programmes:
http://video.xin.msn.com/browse/catch-up-tv/food-source-2

below video clip: celebrity chef, jamie oliver, is teaching viewers how to make a basic salad. he also has training videos on other kitchen skills. you can check them all out. video treatment: presenter demonstrates and teaches.

http://www.jamieshomecookingskills.com/

below: video showing celebrity chef gordon ramsey training a waiter - pls ignore the bad language, he's famous for it. video treatment: reality tv style

below: Gordon Ramsay showing viewers how to cook a steak.

below: celebrity chef wan shows how to cook dishes with fresh ingredients from the "garden". shot on location in cameron highlands. video treatment: Presenter demonstrates how to cook a dish

 

 

below: food journalist mark bittman visits celebrity chefs to find out how to cook everything. treatment: presenter "interviews" a celebrity chef.

below: Diners, Drive-Ins and Dives - "The Twisted Root Burger". Video Treatment: a visit to the burger restaurant to learn how they make their burgers :)

below: video on "what is food science?" (indirect training video - it's a career training video - it tells you all about being a food scientists and how they work)

below: how to grow rice

no6. EXERCISE1

EXERCISE1 
"A PARK FOR EVERYONE" PROMO VIDEO


1, DOWNLOAD & READ THE BRIEF!
2. DOWNLOAD & USE TEMPLATE


https://sites.google.com/site/nafawrites/downloads


3. WHAT TO SUBMIT:


1) SUBMIT PROD PLAN - INDIVIDUAL

PREPARE USING TEMPLATE, FILED – by Week 4

*Content Pitch – 1 sentence 

*Research – 1 A4 page, in point form 

*Concept & Storyline – half A4 page, in point form 

*Reflection Paper – half A4 page, typed double spaced

2) VIDEO SUBMISSION - INDIVIDUAL

A) To NPARKS – by 21 Aug 2011

– See NPARK’s Brief  (incl entry forms, etc)

B) To Lecturer – by Week 4

Production Plan & Video 

x01 DVD (PAL) 

x01 H264 digital file (with embedded subtitles)

ALL EXERCISES & ASSIGNMENTS TO BE IN HARD & SOFT COPY, TYPED, DOUBLE SPACED, USING TEMPLATE PROVIDED, HANDED IN DURING CLASS BEFORE DEADLINE.

IF YOU CAN'T HAND IN TO LECTURER ON THAT DAY, eg sick, EMAIL TO LECTURER WK4, BEFORE CLASS IS OVER.

THANKS!

no5. LESSON3

"Form follows function."

All videos have a purpose 

>> to reach/prompt Target Audience to respond

YOU MUST PLAN & PREPARE FOR YOUR VIDEO PROJECT:

Understand Brief / Scope
>> Brainstorm
>> Story Angle
>> 1-Sentence Summary

Creative Concept & Treatment 
>> BUDGET

Scene Breakdown & Script
>> SCHEDULES 

>> CAST & CREW CALLING SHEET

Often, we simplify planning into 3 stages:  
PRE, PROD & POST

no4. EX1 BRAINSTORM

NAPRKS - A PARK FOR EVERYONE

Read & understand the Brief!

 

no3. EXERCISE1 - updates 9Aug2011

Hey Hey!! Let's do this!! 

Read the brief and let's discuss in class this Friday.

jot your ideas in your blogs & notebooks, thanks!

DOWNLOAD LESSON NOTES & EX1 BRIEF:

https://sites.google.com/site/nafawrites/downloads

 

BRIEF BY NPARKS:

Dear Students,

Do you love the outdoors and parks in Singapore? Make a short video about the diversity of experiences available in our parks, and stand to win attractive rewards! 

The deadline has been extended to 21^st August to give you more time to participate, so go out, produce your video and send in your entries soon!

-          The top three entries will win great prizes: State-of-the-art video camera prizes from Panasonic, worth up to $4,500!

-          The winning entry will get great exposure:

o   Commissioned as NParks’ official video for its inaugural 9-day Parks Festival in September 2011

o   Hosted on NParks’ website, www.nparks.gov.sg

o   Submitted as NParks’ sole entry on the World Parks Day website. See some of last year’s entries at worldparksday.com/video.html

o   Screened at a mass Parks Festival event at Bedok Reservoir on 24^th September 2011

For more information, see other submissions and to submit your entry, please visit www.nparks.gov.sg/parksfest/video 

See the entries at http://www.nparks.gov.sg/parksfest/video/videos

no2 Exercise1 - UPDATED BRIEF & TIPS 6aug2011

Know the Different Types of Videos:

Corporate

Promotional

Training 

Instructional

Educational

Awareness

Informative

Info-tainment

Event Video

Documentary

News / Current Affairs

Investigative
Trailer

Entertainment - Reality, Lifestyle, MTV, Magazine, Variety, Game Show

 

Remember, all videos have a purpose.

Videos present information for a purpose. 

(= your challenge as a video show creator - how to present boring info in an interesting way so that your audience will get the most out of the video's purpose)

the information = content >> this has a purpose 

>> to inform, to train, to educate, to train, etc etc

Pitch Your Ideas in Lesson2.

some hints...

think. research. think.
write notes.
draw connections to all notes.

think about...

Part1: Corporate/Promotional Video (Feature 1 park in singapore)
1. choose a park in singapore
2. what does this park offer to visitors to the park?
3. why is it popular with visitors?
4. what's unique and different about this park?
5. how do visitors rate this park? how do they feel about the park? how do they use the park? what and why do they look forward to when they visit this park?
6. why are parks important to singapore?
7. why are parks important to people?
8. who manages the park and how do they do a good job at it?
9. how will you promote this park? how do you sell this park so that it can attract more visitors?
10. how will you present this park in an interesting and engaging way? how will you make a video where people feel they have to be glued to your show?

Part2: Educational/Awareness/Informative/Training Video 
(Feature 1 story angle revolving around a park in singapore)

1. find a story relating to the park (the park you've chosen for Part1).
what is your story about in one sentence?

2. find an angle to tell your story. what is your story about? how will you tell your story?
it has to be something most people want to know about or have not heard and may want to hear about it.

3. your story needs to be related to any of these issues: (they can overlap)
medical, 
social, 
cultural, 
lifestyle, 
informative
health
people
news


4. your story should be about people.
- people who go to the park for a reason
- or they work at the park
- or they are connected to the park in some way.
- people who care about the park
- what does the park mean to people?

5. your story should have someone's voice - interview
- interviews help to tell a story


TIPS ON STORYTELLING:

EXERCISE1: BRIEF  (TO BE UPDATED WITH NPARK'S VIDEO COMPETITION)

Deliverables

a)   Part1 - 1min Corporate/Promotional Video, English (ie: highlighting the Organization/Company, Background/History, Services, Products) b)   Part2 - 1-2min Educational/Awareness Video, English (ie: highlighting medical, social, cultural, lifestyle, informative topics etc)   Scope of Content: 1.   You must have at least 1 interview in each of your videos        (total 2 interviews) 2.   Part1 - Feature any 1 park in Singapore >> Corporate/Promotional Video style Key message: Showcase park & what it offers to the public/others    3.   Part2 - Feature 1 story angle        eg programs or events that occurs at the park >> create Awareness/Educate Key message: Showcase what other interesting services and programmes the park offers in addition to the facilities Also keep in mind: Target Audience:   General Public  (this video can also target tourists, expats, overseas visitors, etc) Objectives/Goal of Video:  Awareness of what the park offers to the public Research & Content: - how do you present a whole lot of info in an engaging, interesting way? Production Roles: (Take Turns for Part1 & Part2) Student One: - Director / Producer  / Editor Student Two: - Camera Operator / Sound / Editor Students are strongly encouraged to get clear audio recording, get official permissions before shoot. Share the footage shot by the 2 of you.

no1 why plan? why not plan?

"A good plan is like a road map: it shows the final destination and it's usually the best way to get there." - H. Stanely Judd

"Plan well before you take the journey. Remember the carpenter's rule: Measure twice, cut once." - unknown source

Production Planning - 3 Basic Steps:

Plan the shoot, (pre prod)

shoot the plan, (prod)

edit the planned shoot. (post)

*above includes: contingency planning

Planning lets you take control of getting what you need to tell your story. eg. instead of saying "This cam angle will look good on video" and starting to shoot whatever happens, think "what do I want to do with this cam angle in my video? how will these footages help tell my story?". You then shoot, and if necessary, direct the action to achieve your goal.

Planning starts from the beginning.

• Content Pitch – 1 sentence 
• Research & Storyline – half A4 page each, in point form 
• Concept & Treatment – 1 para Concept, half A4 page Treatment in point form 
• Execution Plan – 1 para

ref & reading:

Planning A Video Production  
1. http://theelearningcoach.com/media/video/planning-a-video-production/

2. http://www.mediacollege.com/video/camera/tutorial/01-planning.html

Exercise 1 BRIEF - ready for download - click here

in summary:

1. EXERCISE1 (to download Brief, click here)
- corporate & educational/awareness video
- feature 1 park in singapore & 1 story connected to the park

2. EXERCISE2 - documentary (tbc)
- pitch, content development & planning for Assignment Project (exploring pulau ubin)

3. ASSIGNMENT - documentary (tbc)
- documentary production - 2-3min video (exploring pulau ubin)