no2 Exercise1 - UPDATED BRIEF & TIPS 6aug2011

Know the Different Types of Videos:

Corporate

Promotional

Training 

Instructional

Educational

Awareness

Informative

Info-tainment

Event Video

Documentary

News / Current Affairs

Investigative
Trailer

Entertainment - Reality, Lifestyle, MTV, Magazine, Variety, Game Show

 

Remember, all videos have a purpose.

Videos present information for a purpose. 

(= your challenge as a video show creator - how to present boring info in an interesting way so that your audience will get the most out of the video's purpose)

the information = content >> this has a purpose 

>> to inform, to train, to educate, to train, etc etc

Pitch Your Ideas in Lesson2.

some hints...

think. research. think.
write notes.
draw connections to all notes.

think about...

Part1: Corporate/Promotional Video (Feature 1 park in singapore)
1. choose a park in singapore
2. what does this park offer to visitors to the park?
3. why is it popular with visitors?
4. what's unique and different about this park?
5. how do visitors rate this park? how do they feel about the park? how do they use the park? what and why do they look forward to when they visit this park?
6. why are parks important to singapore?
7. why are parks important to people?
8. who manages the park and how do they do a good job at it?
9. how will you promote this park? how do you sell this park so that it can attract more visitors?
10. how will you present this park in an interesting and engaging way? how will you make a video where people feel they have to be glued to your show?

Part2: Educational/Awareness/Informative/Training Video 
(Feature 1 story angle revolving around a park in singapore)

1. find a story relating to the park (the park you've chosen for Part1).
what is your story about in one sentence?

2. find an angle to tell your story. what is your story about? how will you tell your story?
it has to be something most people want to know about or have not heard and may want to hear about it.

3. your story needs to be related to any of these issues: (they can overlap)
medical, 
social, 
cultural, 
lifestyle, 
informative
health
people
news


4. your story should be about people.
- people who go to the park for a reason
- or they work at the park
- or they are connected to the park in some way.
- people who care about the park
- what does the park mean to people?

5. your story should have someone's voice - interview
- interviews help to tell a story


TIPS ON STORYTELLING:

EXERCISE1: BRIEF  (TO BE UPDATED WITH NPARK'S VIDEO COMPETITION)

Deliverables

a)   Part1 - 1min Corporate/Promotional Video, English (ie: highlighting the Organization/Company, Background/History, Services, Products) b)   Part2 - 1-2min Educational/Awareness Video, English (ie: highlighting medical, social, cultural, lifestyle, informative topics etc)   Scope of Content: 1.   You must have at least 1 interview in each of your videos        (total 2 interviews) 2.   Part1 - Feature any 1 park in Singapore >> Corporate/Promotional Video style Key message: Showcase park & what it offers to the public/others    3.   Part2 - Feature 1 story angle        eg programs or events that occurs at the park >> create Awareness/Educate Key message: Showcase what other interesting services and programmes the park offers in addition to the facilities Also keep in mind: Target Audience:   General Public  (this video can also target tourists, expats, overseas visitors, etc) Objectives/Goal of Video:  Awareness of what the park offers to the public Research & Content: - how do you present a whole lot of info in an engaging, interesting way? Production Roles: (Take Turns for Part1 & Part2) Student One: - Director / Producer  / Editor Student Two: - Camera Operator / Sound / Editor Students are strongly encouraged to get clear audio recording, get official permissions before shoot. Share the footage shot by the 2 of you.